Introduction
The ConnectFilter brand is our most valuable asset. These guidelines ensure we communicate with a consistent, strong, and recognizable visual identity across all touchpoints.
The Concept
Strength of Connection
Our primary brand mark uses heavy, bold typography for "connect" to symbolize the enjoyment and strength of connections. It represents stability, reliability, and the power of our unified technology.
Ease of Filtering
The italicized styling for "filter" refreshes the logo to suggest selective grace.
Color Palette
Primary Logo Usage
Our logo is the primary expression of our brand. The brand identity leverages the distinctive contrast between a bold connect and an italicized filter.
Logotype Usage
Logomark Usage
Clear Space
Always maintain a minimum clear space around the logo to ensure visibility.
Minimum Size
To preserve legibility, do not reproduce smaller than these dimensions.
Correct vs. Incorrect
Standard Brand Logo
Do not stretch or distort.
Do not change colors.
Do not rotate the logo.
Do not add drop shadows.
Typography
Serif, strictly used for logo & brand moments.